A New Target

 

Target is now in the sights of the right, joining Bud Light. And the LA Dodgers, North Face, Miller Lite, and others every day now. Having realized their power, the anti-woke have woken up. Boycotts will spread.

Aside from any possible backlash from the normies, why did Target think it would be profitable to carry and devote a large amount of floor space to a line of trans clothes for children? How many trans people do you know? How many do you see walking down the streets? Surely the trans market is miniscule. How many of those items are they likely to sell? 

And yet, they are not prepared even now in the face of collapsing sales to pull the stock. They have only moved it, in some stores, to a less prominent position. 

How big is the trans market for light beer? Yet Budweiser seems prepared to lose billions rather than disavow Mulvaney.

And as for the LA Dodgers: Mulvaney made a thing in his Bud Light ad about trans people being totally uninterested in sports. So how mad is it for the Dodgers to insist, even in the face of popular backlash, on honouring the Sisters of Perpetual Indulgence at centre field? How big is their trans fan base really?

I think that last example holds the key. It is not about the trans. The trans are just the visible symbols, the flagbearers. The Sisters of Perpetual Indulgence are not being honoured because they are trans, but because they mock Christianity. People want to buy trans clothes at Target not because they are trans, or their babies trans, but to show defiance of Christian morality. That is the big market: those who want to reject morality. As a good many people always want to do. Morality means not getting to do what you want.

This is what “woke” means. People seem to have trouble defining the term, but it makes sense as a gnostic reference. To gnostics, morality is for the ignorant masses. They are as if asleep. Superior people, the awakened or enlightened, see beyond that, see that morality is just a way to keep the deplorables in check. As superior beings, they themselves are radically free to do whatever they want. And declaring their freedom from morality declares their superiority as well.

This gnostic concept has infected the great monotheisms from their beginning. Before that, it seems to have infected Classical paganism’s “mystery religions.” The same tendency exists in Hinduism and Buddhism as Tantra. In China, it is represented by Taoism, the undercurrent pulling against Confucian morality. It is also the fundamental concept behind fascism and Nazism. 

Put more simply, and accurately, it is Satanism. As Aleister Crowley put it, “"Do what thou wilt shall be the whole of the law."

Let us hope the good people are now rising up against it.