The Right Stuff

Events are against him: the economic trouble, his own inexperience. He may have come to power too soon. But to be honest, Barack Obama has in him what makes a great president.

He is a great communicator. A great speaker, and, if he indeed wrote his own books, a great writer.

Many different types of people become president, but surely the most successful presidents have been those who shared this talent. Without it, being president hardly matters. Only with it can one really make a difference.

Reagan, of course, with his experience as an actor and, before and after it, as a journalist, was known as “The Great Communicator.” This also made him “the Teflon President.” FDR, with his fireside chats, was another. So was Lincoln—witness the Gettysburg Address.

In Canada, Ralph Klein is a classic example. He was virtually invicible politically, thanks to his journalistic talents. So was Rene Levesque, another former journalist. In Britain, both Disraeli and Churchill were also trained communicators, distinguished authors apart from politics.

That is what it takes.

McCain was a fine candidate, but he arguably lost to Obama in the end because he did less well at communicating a vision, a theme, to Americans. Obama had “Real Change.” McCain had “end pork barrel spending”; or, more charitably, “Country First.” It sounds worthy, but it doesn't have the same ring, invoke the same images of a better future, as, say, “The Square Deal,” “The New Frontier,” or “Compassionate Conservatism.” McCain was a great communicator in town hall meetings or at the back of the bus, but not directly to the general public: not on TV or in set speeches. He inspired by his deeds, but not his words.

So who on the right has the right stuff for 2012?

Fred Thompson is talented. When he's on his game, he rolls like thunder. But he apparently, to his credit, lacks the desire. And he will be a bit old to be a candidate by 2012—though not as old as McCain today. He spends too much time clearing his throat.

And there's Mike Huckabee. Preaching also teaches one to communicate, and certainly to inspire. Obama's own rhetoric owes a lot to a pracher's cadences. William Jennings Bryan, Tommy Douglas, Martin Luther King, Bible Bill Aberhart, and many more rose to political prominence from this training. Now Huckabee is also learning the ropes as a TV journalist. He should be in devastating form by the time 2012 rolls around. There is one concern, however: the preacherly tone seems to lead more often to prominence in opposition than to power. We honour prophets; but the role of prophet is very different from, and generally runs in counterpoint, to that of king.

Who's left? Surprise—Sarah Palin. It seems to have escaped general notice that her academic training is in journalism. She was a TV reporter before she went into politics. That's why she knows how to project through that screen. Give her a few more years of executive experience, and she may be not just political dynamite, as she is now, but a political hydrogen bomb.