Love Is Love

 

It’s “Pride Month,” and this week’s flyer from WalMart features a “family pride” section with items for children: Mickey or Minnie Mouse with rainbow colours on their trousers or hair bow. “Rainbow Brite” and “Rainbow High” dolls. Pillows that say “Love is Love.”

Nothing that explicit. But “Love is Love” of course goes without saying. The reason for the slogan is that here “love” is a code word for “sex”: the message to children is “sex is love.” 

This by itself amounts to grooming.

It says something about our society that we have a month dedicated to two of the seven deadly sins, pride and lust. And it is becoming a bigger deal every year, big like Easter, say, with parades and gift-giving and special events.