Playing the Indian Card

Showing posts with label rhetoric. Show all posts
Showing posts with label rhetoric. Show all posts

Saturday, January 04, 2025

On Cliche

 



Cliches often annoy me. They spread through the media like viruses. A few that are pandemic currently:

Literally
Not on my bingo card
Obviously
Is no exception
Spoiled for choice
, Indeed.
Again,
To be honest,
I’ve got to be honest
Awesome
So,

The modern style condemns cliché. George Orwell’s first rule for better writing is “Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.”

I generally agree, and watch out for this in my own writing. Surely every journalist is taught not to use them. But these things spread due to laziness and haste. It is always easier to use a canned phrase than one you have invented on your own. And the need for speed in journalism makes them especially tempting.

However, Orwell’s rule can also be misapplied. He is primarily a journalist, and he is thinking of news and opinion writing. Different forms of writing follow different rules.

Fairy tales, for example, are all cliché, all the time. And I love them. The fantasy genre deeply offends me exactly because it tinkers with the conventions, and introduces novelties. Friendly trolls? Misunderstood witches? Balrogs? No, it is essential to fairyland that everything there is eternal, unchanging, and follows strict rules. This is Tir na Nog.

The Western is another such genre. I once compiled for classes the opening scenes of a variety of famous Western films, to make the point. They all began with the vista of a large empty landscape. Then you see a single rider approach a farm or settlement.

And, of course, they all end with that single rider disappearing into the sunset.

Similarly, I once found a very good summary of the necessary elements of the Blues—another such conservative form. As is folk music; full of timeless conventions.

The beauty of these forms is their sense of eternity. Reading them, you are back in the familiar land of your imagination.

Nor is a stock phrase even necessarily a fault in a news story. Orwell’s description fits any idiom, and idioms are a valuable level of language. They make discourse both more colourful and more friendly, as author and reader have a sense of shared knowledge and camaraderie. “He hit that one out of the ballpark.” “Blair was put on his back foot.” They are often bits of preserved wisdom and culture, worth passing on. 

The real problem, and what grates in the examples above, is when a phrase starts being leaned on when it is not appropriate to the message. This degrades the language, our ability to communicate, and the culture.

“Literally” is now almost always used to mean “metaphorically.”

“Not on my bingo card” is now a tiresomely cute way to express surprise. And it does not make sense as an expression of surprise. One is probably more surprised when a number is on one’s bingo card. It would make more sense as an expression of disappointment.

“Obviously,” especially in British English, is generally used when one is about to say something highly debatable. In other words, far from obvious.

“Is no exception” is often used in UK promotional bumpf as well as journalism. It may well be true, but it violates the basic principle of either advertising or news: that you write about the exception, not about what everybody already knows.

“Spoiled for choice” is another dead phrase commonly dropped into advertising copy, or travel writing. “Whether you like X or Y,” “Whether your interests range to V or Z.” are like. These phrases are applied to every destination, every shopping place, and are always more or less true. The immediate message to the reader is actually that this place offers nothing special or unique--only the choices you can get anywhere. Which is the opposite of what they mean to say.

Ending a sentence with “Indeed” is a common British verbal tic. “You are very welcome indeed.” The impression left by that extra word is that the speaker had to think twice about whether the listener really was welcome.

“Again,” to begin a sentence, is almost always used when the speaker has not actually said the thing previously. Or anything much like it.

“To be honest” or “I’ve got to be honest with you” or “To be completely honest” is a red flag that the next thing said will be a lie. If not, it is an open admission that the speaker is usually a lying when he speaks.

“Awesome” is now used as a consolation prize for anything underwhelming.

“So,” is a common verbal tic among press agent types and politicians to preface any response to a question. It implies that what it then said logically follows, and is usually used precisely because the answer they are about to give does not answer the question.

You no doubt have your own list of pet hates.


Tuesday, November 19, 2024

It Comes in a Bottle

 


I keep getting blasted on Facebook by an inane ad for “Jublia,” apparently a medicine for foot fungus. It’s a song, with dancers and the lyrics “Jublia. It comes in a bottle. Jublia. Not a person, it’s a medication. Jublia. Your doctor has more information. Saying what it does-- that would be too much!”

This seems at first glance a ridiculous waste of money. I have no foot fungus; I can’t imagine I have done any searches that might make it seem as though I have. They have targeted their customer universe terribly, then. What are the odds that a random person watching YouTube would have any use for this medicine? And yet they’re pounding it into the ground. I seem to see this ad more often than anything else.

And how can it sell the product without saying what it does? Advertising is to give the potential customer information. Further, an ad should concentrate not on the product, but on the benefit to the customer. So what is the point of an ad that deliberately withholds how the product might benefit the consumer? And instead boasts that it comes in a bottle?!?

I can think of a few reasons why this ad campaign might make sense.

First, it piques the curiosity. How, after all, do I know that it is for foot fungus? Already at a computer, I just had to google and find out. I imagine others would too. So, in this day and age, advertising online, there is really no need to say it. Better yet, Jublia has doubled its advertising dollar or better, getting the viewer to encounter it twice and in greater detail than a quick ad could manage. It has at the same time certainly caught my attention. It made the product interesting; this is not just one more spam ad that passes by the eyes and is not remembered. Not incidentally, by prompting a Google search, it has made the viewer listen carefully for the product name, and type it out. Perfect for memorization.

This still does not explain why it is worth broadcasting this particular product to random viewers, instead of targeting those most likely to have foot fungus.

Part of the programme might be to drop huge amounts of advertising in the media on something, anything, simply to ensure that the media, needing the revenue, doesn’t report critically on this pharmaceutical company, or the industry as a whole. Especially now, when “Big Pharma” is under siege in the media, and terrible things are coming out about the Covid vaccines. In the case of YouTube, to encourage the platform’s algorithms to censor such content.

In other words, it is a payoff, explicitly or implicitly to ensure favourable coverage.

Improbable? That’s exactly what the Kamala Harris campaign did: indirect payoffs to Oprah Winfrey, Al Sharpton, Call Her Daddy, and other news and affairs outlets for favourable coverage.


Sunday, November 03, 2024

A Storm in a Peanut

 



God seems to have intervened again in the US election, again in Trump’s favour. The issue of the day is, unexpectedly, the killing of Peanut the squirrel by the NY state government. This seems well timed and calculated to endorse Trump’s message of less government regulation. It should also remind everyone of his “they’re killing the dogs. They’re killing the cats!” comments at the Harris debate; and seems to reinforce them. Big government does not care about animals. And people generally care more about their pets than other people.

Incidentally, it irritates me that commentators, even those opposed to the government’s action, keep referring to Peanut and Fred the Raccoon being “euthanized.”  “Euthanasia” properly refers to mercy killing. This includes when it is done to animals—we do not refer to a chicken or a cow being “euthanized” at the abattoir, even though every effort is made to make their death painless. It counts as euthanasia if the likely alternative is suffering for the animal. Peanut and Fred were executed or killed by the state, not euthanized.

And since I mentioned it, about the phrase “they’re killing the dogs. They’re killing the cats!” Notice how often Trump’s comments are made into rap memes. It shows his profound talent as a rhetorician. His cadences are naturally musical. They are also naturally comic; timing is everything in comedy, and Trump has a perfect ear for rhythm and timing. This makes him always enjoyable and memorable to listen to. 

He is completely aware of this; he works at it. Talking to Joe Rogan, he demurred that “Communist Kamala” was not an ideal insult, because it is hard to say. The rhythm is not great. He knows what he is doing.


Saturday, September 14, 2024

Now Discuss among Yourselves.

 


Nobody understands rhetoric. 

Donald Trump’s great talent as a politician and a leader is that he does. It is like magic. Pierre Poilievre does too. 

Lots of people have criticized Trump for saying, during the recent debate, that Haitian immigrants in Springfield, Ohio are eating cats, dogs, and family pets. Kamala Harris laughed at him in split screen as he said it. The moderator stepped in to deny it was happening. Warren Kinsella and Ben Shapiro and many others saw this as a serious misstep by Trump. Kinsella said it made Trump look ridiculous.

I think we see, even just a couple of days later, how smart the reference was. It is all over the Internet, in song, meme, and dance.

The best way to make a point is with an image. The best image to make a point is a dramatic one; a shocking one or a ridiculous one. Trump knows this.

People who do not understand rhetoric, repelled by the shocking image, object to it instinctively. It makes them uncomfortable. Hence the blowback from the moderator, Shapiro, or Kinsella. “You can’t say that!”

It is not the rhetorician’s job to make anyone feel comfortable. Comfortable is boring and forgettable. It is to get his point across.

The image of foreign-looking people eating family pets is perfect because it makes people very uncomfortable. The more so because it has a strong emotional pull. People love their pets, usually more than other people. Good writers know that the perfect way to make a reader sympathize with their character forever is to show them being kind to a cat or dog in the opening pages. Or to make the reader hate a character, show them kicking a dog. 

Trump may also have, at a blow, won back all the childless cat ladies.

And we have the video, in split screen, of Harris laughing at the claim. She’s laughing at cats and dogs being killed and eaten? She has identified herself in many minds as the villain.

And the name of the town is Springfield? The same as in The Simpsons—a name chosen because every state in the union has a town named Springfield. It is perfectly generic. And Ohio? It is everyone’s home town. 

This could happen you, member of the audience, any day now. Your dear pet Mittens or Snoopy is not safe.

True or not, it is a perfect image to express the growing general alarm over high levels of immigration and lack of assimilation. It crystallizes it and fixes it in the mind.

Along with all the memes and TikTok videos, It has also set off a general investigation all over the internet to find out if the claim is true—making the issue of mass immigration the focus of discussion for days or weeks to come. 

And pulling up lots of evidence that it is indeed true.

As the evidence piles up that it is true, the image of Harris laughing at it looks like callousness. She doesn’t care. She’s fine with people killing Fido. And the moderators too are shown to be the bad guys.

Trump is great at this. His image of a wall across the southern border was similar. Give people a concrete image: a wall. Build the wall. 

So is the story of his showing the leader of the Taliban a photo of his own house. Make it concrete, make it visual, make it dramatic. Trump understand this. People think and especially people feel in images.

Trump also knows enough to repeat basic points, rather than getting bogged down in details. Political wonks object to this; to lack of details. But rhetoricians and ad men know the way to convince is to stress one point—the “unique selling proposition.” Too much detail, too many reasons, loses the sale.

We ought to use the wisdom of rhetoric the classroom as well. We deliberately reject it there, and in doing so we are missing completely the essence of educating, which is to make the lesson memorable. What you do not remember, you have not learned. Teachers and educational bureaucrats instead instictively reject anything that might make a lesson memorable. They keep everything as bland and forgettable as possible.

Back in the Seventies, the US government funded a massive survey to find which teaching techniques might improve results in the public schools. I think twenty different approaches were approved, and tested against each other and against a control group, in classrooms all over the US. All but one of the new techniques came from the Ed Schools, the educational experts. And all of them failed—all actually did worse than the control group. They were positively harmful. The one that turned out to be better, “ Direct Instruction,” was developed not by an Ed School, but by an advertising man.

But this was ignored. The results of the massive study were buried. The ed schools and the ed establishment were too powerful. We went with the methods proven to fail. 

I hear Direct Instruction is currently being introduced in the Philippines, however. I have had my own students in Qatar, who have experienced it, demand it. I suspect it is being used elsewhere in Asia. 

Another example of the value of rhetoric in education: you may have heard of Khan Academy. Short videos online that explain concepts in the school curriculum. It started with math, but now includes a variety of subjects. Everyone now seems to be using it.

Salman Khan, who created it, is an advertising man. He knows how to present.

While the usual public school classroom just has students break into small groups and stare at one another.

Nobody understands rhetoric.


Saturday, January 20, 2024

And the Spirit of the Lord Moves over the Waters

 



Javier Milei’s speech to the WEF makes me suspect something uncanny is happening. Why is it that we abruptly have such powerful rhetoricians emerging on the right? Aside from Milei, Meloni in Italy is, as far as I can judge in translation, a powerful and witty speaker. Trump is masterful, able to entertain a crowd extempore for hours. Ramaswamy has also now emerged as a great communicator. Poilievre in Canada is brilliant. The UK’s Farage is delightful. One might add RFK Jr. to this list.

Some of course worry that this is the rise of personality cults, the opening for dictatorships. “Trump will be a dictator.” But there are critical differences between these folks and a Hitler or a Mussolini. 

First, the fascist dictators, and demagogues generally, played to anger, worked their audiences up emotionally in sprays of spittle. These new Demosthenes’s of the right are strikingly calm, cool under fire, speaking, for example, while munching an apple, and rely on humour.

Second, William Shirer observed that Hitler’s speech was always tailored to his audience. He read the crowd and told them whatever they wanted to hear. Famously, he told Chamberlain whatever he wanted to hear. Milei just did the opposite: he chose the most hostile crowd for his speech. Ramaswamy, Farage, Trump, Meloni, are famous for doing the same thing. Farage rose to fame by haranguing the European Parliament on how awful they were. Poilievre, Trump, or Ramaswamy are celebrated for how they handle hostile questioners.

Third, the whole point of fascism was to concentrate power in the government and the leader. The actual programme these modern rhetoricians are calling for is the exact opposite, cutting the size and powers of the government. This is what Trump actually did, and Milei is actually doing, when in government.

Fascism or totalitarianism is not coming from this corner.

One might protest that we have also seen good communicators on the left, and recently. Obama is given credit for great oratorical ability. Bill Clinton was always convincing; he could charm himself out of any scandal. Justin Trudeau is credited with being a good campaigner. 

But there is a difference. Obama was tied to the teleprompter: he was simply good at reading a speech and giving it cadence; the tones of an evangelical preacher, actually. This is acting ability, not rhetorical ability. Trudeau, or Clinton, are also primarily actors, able to give an impression of the desired emotion, rather than rhetoricians. Strikingly, Trump, Poilievre, Ramaswamy, are instead at their best in speaking off the cuff, handling hecklers or hostile journalists. They write their own best lines, and are not rehearsed.

If I may point it out, the skills and approaches of a Clinton or a Trudeau are closer to demagoguery. Clinton echoes to his audience or questioner what they want to hear; Trudeau commonly resorts to feigned anger, whipping up the crowd against his opponents.

This is a general truth of the modern right versus the modern left: the left lacks humour and spontaneity. “The left can’t meme.” “NPCs.” The right seems to have a corner on both.

With perhaps the current exception of RFK Jr., who is still theoretically on the left. Although moving right, as so many are recently. Like Tulsi Gabbard, Joe Rogan, Elon Musk, and so many others, he seems to be getting “red-pilled” in real time.

This seems to me to be the working of the spirit: the spirit of prophecy. Just as in the Hebrew Bible, when governments or cities grew corrupt, a prophet would arise. God does not abandon his people. And we are still his people. He is not done with the US or the “West.”

The arts have grown moribund since the 1960s—since JFK or MLK or Diefenbaker spoke with the spirit of prophecy. Inspiration has abandoned us, as our societies have grown corrupt.

Now we see prophets arising. First in the desert; but now loudly in the public square. 

Interestingly, perhaps unexpectedly, they seem to be arising in the political realm sooner and stronger than in the arts. It upends Breitbart’s famous formula: “politics is downstream from culture.” But perhaps that was always wrong. Everything starts in God, then in religion and philosophy, and spreads next either to the culture or to politics, depending on the current circumstances. When government and politics become too intrusive, they strangle culture. That stranglehold must first be broken in the political arena in order to allow artistic voices to speak.


Saturday, August 19, 2023

Poilievre the Rhetorician

 


Do others realize that Pierre Poilievre is a brilliant rhetorician? He’s better than Reagan, “the Great Communicator.” 

This is an essential talent for rea leadership and getting things done. Without it, all you are is a careerist who will follow the polls. With it, you can take popular opinion along with you.

People credit Justin Trudeau with being a great campaigner, because he has won three elections in a row. His training in acting no doubt helps; a background in acting helped Reagan, Zelensky, Pope John Paul II, Queen Elizabeth II. However, he is not a very good actor, more of a wannabe, and it tends to show. He is an actor in about the same sense Hitler was a painter.

I say Trudeau did not win those three elections so much as Tom Mulcair, Andrew Scheer, and Erin O’Toole lost them. As Peter MacKay put it, Scheer missed a shot on an empty net. And they all lost for the same reason: they abandoned principle and “moved to the centre.” They were poll-watchers.

This never works in opposition, because it is a simple matter for a government too to watch the polls. But they, unlike the opposition, can take immediate action on them, getting on the right side of every issue as it arises. All the opposition can argue, then, is that they would be more efficient or honest in doing the same thing.

Those who like the government will naturally vote for the government again, not some unknown promising to do the same thing.

Those who do not like the government will not vote for someone else promising to do the same thing.

To defeat a sitting government, you need to do what Poilievre is doing: stick to your principles, and sell them to the public. You can’t win the debate if you don’t debate. You can’t begin by conceding all the premises of the other side.


Friday, January 13, 2023

Why Politics Still Matters

 


To be remembered, now and in days to come, wherever the maple leaf is flown.

Politics is downstream from culture; and culture is downstream from religion. This political world is in the hands of the Devil. So should we really care too much about politics? Does it even make a difference?

It does. Not usually. Usually, politics is just about reading the polls and running to the front of the parade. But when there is an exception, it is magnificent, and worth attention even as art. For a current example, Ukraine might not have held out against Russia in the early days of the war had Zelensky not been in charge. Another leader might have taken the offer from America of a quick flight to safety.  Zelensky went before the cameras instead, and said “I need ammunition, not a ride.” That alone is worth a statue in every town square. He has been similarly eloquent since in scaring up material support from the West. 

And the results of his speeches are likely to be profound for the future lives of citizens of Ukraine, of Russia, and quite possibly of China, Taiwan, Iran, and the rest of the world. The right man with the right words at the right time.

Churchill is a similar example. His speeches and his resolve during the Second World War held things together when another leader might have sought terms with Germany after Dunkirk. As Chamberlain did, and the French. Then where would we all be?

From these examples, we see that good politics is actually a form of art: rhetoric. Both Churchill and Zelensky are in fact certifiably artists, quite apart from politics. Churchill won the Nobel Prize for Literature. Zelensky was a popular television comic.

The military apparently knows this. A friend went through the American Air Force Academy’s officer training. He says the main emphasis was on giving a speech.

One can say that it is art, and not politics, that makes a difference. But then one must note that the best politics is itself art. One can miss a Ralph Klein, or a John Diefenbaker, or a Boris Johnson, just for the fun of watching them perform, quite apart from their policies.

Two things are necessary for good politics, rare as it is, and they are the same two things necessary for art: skill at communication, and principle. Or, put another way, something important to say, and the ability to say it well. This is the difference between art and mere craftsmanship. Or between being an artist and being a madman.

Pierre Poilievre excites me on the Canadian scene currently, because he has exceptional rhetorical skill. You can see it especially in his postings to social media. He may not hold to principle; but so far the prognosis looks good. The contrast with Erin O’Toole is dramatic. O’Toole seemed to have no principles, and then did not speak well. He was bad enough to be offensive, to insult one’s intelligence for having taken the time to listen. Andrew Scheer might have had principles, but who can tell? He was inarticulate when asked to express them.

Donald Trump in the US, and Boris Johnson in the UK, are interesting and tragic studies of just falling short. Both have immense rhetorical skills. This gave them great promise. Trump is given too little credit for his artistic talents. He can speak extempore for two hours, and hold an audience enthralled. His short epithets for opponents are, in their way, poetry.

Yet both fail on lacking clear principles, lacking a vision; making them mere craftsmen. Boris was great until Brexit was accomplished, and then floundered. He was all dressed up, with no idea of where to go. Trump was great at expressing the themes of “America First” and “drain the swamp,” yet he seems to have been ineffective at draining it; while his choice of foreign policy advisors seemed inconsistent. This may have been because of internal opposition; but I don’t buy it. The problem was that his true love was the art of making a deal. As part of this deal-making process, he would talk a hard and principled line, then compromise. The initial principle mattered less than getting the deal. Good business, but not good politics; because uninspiring. It leaves the impression of moral chaos.

A similar tragic failure is John Diefenbaker. He was wonderful to listen to, always entertaining, often compelling, often right, but he quickly came to exude the same sense of chaos as Trump and Johnson do. He was a heavy cannon, but a loose one. He managed the Canadian Bill of Rights, and then was not sure what to do.

Adolph Hitler and Benito Mussolini were also artists, and this was probably the source of their success. They knew how to communicate. Hitler’s speechifying was famous. But they were also lousy artists; and not just, like Johnson or Diefenbaker, because they lacked principles; although they did. William L. Shirer, who was there, noted that Hitler would say completely different things with equal conviction depending on his audience. For Mussolini, Fascism was mostly whatever the moment seemed to require. They were also bad at art, in the sense of relying on cliché and cheap thrills. As a visual artist, Hitler’s drawings were always cliched scenes, of the sort you might once have bought in a Woolworth’s painted on felt. Not good enough, famously, to get him into the Vienna Art Academy. Mussolini wrote short stories; but they are dime novel stuff, relying heavily on cheap thrills and lurid descriptions of violence. They were the sort of artists who do often achieve mass appeal with emotional junk: the drawers of paintings of kittens with big eyes and the writers of formula romances for Harlequin.

So too with their political rhetoric: full of sound and fury, signifying nothing.

Justin Trudeau is frighteningly cut from the same cloth: an incompetent wannabe actor. And his wife is, interestingly, a wannabe singer of about the same calibre. The class of wannabe artists is crowded with narcissists. The narcissist will naturally want to think of himself and be thought of as an artistic genius. But he will lack the necessary insight or self-knowledge. Indeed, he will be terrified of insight or self-knowledge.

Anothergreat political artist was Ronald Reagan. Reagan, of course, learned his craft as an actor, and a real, successful actor, not a poseur like Trudeau. Granted, he was a better politician than actor. Acting is harder and a higher-level skill than politics. But his skills helped bloodlessly end the Cold War, and ushered in a new golden age for America, after years of apparent decline.

Margaret Thatcher did about the same, at about the same time, for Britain. Again, it was largely due to attention to rhetorical skills as well as to firm principles. She worked hard at rhetoric, learning to lower her voice, for example, to sound more authoritative. She, or her speechwriters, are responsible for a number of lines that are now immortal, like “The lady’s not for turning.”

Acting ability and experience was the secret of John Paul II’s papacy as well. Pope Benedict, the more learned and the better-grounded man, really John Paul’s mentor, lacked this talent, and so sailed into controversy. Which sadly wore him down. Pope Francis, unfortunately, lacks both Benedict’s vision and John Paul’s acting skills.

Thomas D’Arcy McGee in Canada, and Daniel Patrick Moynihan in the US, are other examples of brilliant politicians. Neither rose to the very top of their profession. Yet this, I think, was because both were more interested in doing good than in personal power. Principled men, they would rather have been right, as they say, than president. This seems to be especially an Irish thing. One thinks also of Grattan O’Leary, Bryce Mackasey, Eugene McCarthy, or of W.B. Yeats’s political career.

Although too little credited, and still too little listened to, D'Arcy McGee invented Canada.

Pierre Trudeau was another brilliant politician, in contrast to his son. He himself once remarked that he saw the job primarily as that of an actor. He was magnificent on the principle of federalism and against separatism, although he lost direction once this matter seemed settled. As it happened, separatism was such a dominant issue during his political career that few in Central Canada noticed how erratic and frivolous he was on other topics. Folks out West did.

The mention of Moynihan, McCarthy and Trudeau, officially on the left, perhaps serves only to throw into relief the fact that most of the politicians I cite as great seem to come from the right side of the political spectrum. Is this bias on my part?

I think not. It is the principle thing. Pretty much by definition, to have enduring principles means to be conservative. To be “on the left” means, broadly, to be calling for change, being subject to whatever winds might blow. Anyone who still held sincerely to the beliefs of the left as they were thirty years ago would now be denounced by the left as an extreme right-winger. Ask Elon Musk, or Joe Rogan, or Jordan Peterson, or Ronald Reagan, or Joseph Ratzinger. So leftists might be rhetorically skillful, but almost by definition lack a consistent vision. “Change” is not a vision. It is a  kaleidoscope.

And if you lack a consistent vision, it is even hard to be rhetorically compelling. It is not just that people are liable to notice you were saying the opposite until recently. If it is really good, fellow leftists will remember it to condemn you for it a few years later.

This is one reason why, to look for any real change, we must look to the right.


Sunday, August 21, 2022

Pierre Poilievre Explains Inflation


 

Poilievre is impressive at explaining things. He is as good at this as Ronald Reagan or Margaret THatcher, with shades of John Diefenbaker. It is a lot of fun to have him around, and I predict this approach will win with the public.



Thursday, September 30, 2021

Advice on Writing

 

“There is no other way: read more and write more, and you naturally write well. Nobody who writes little, who is too lazy to read, and who expects to be good at everything he writes, can write anything good.”

-- Ouyang Xiu, Song Dynasty.


Sunday, July 19, 2020

Pulp Fiction






Like a dog intent on a squirrel up a tree, linguists have been trying in recent years to figure out just how it is we read. Their conclusions, predictably for the social sciences, are either outright wrong or common sense. Nevertheless, the obvious facts they have stumbled over in their charmingly pedantic way offer some useful tips for writers.

They find we do not read letter by letter, or word by word, or even sentence by sentence. We no doubt do as we need to, but we also read by pattern recognition. We anticipate what comes next.

A famous example is the phrase:

Valleyfield in the
the spring.

Most people will read that without the second “the.”

Or this example:

It deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe

Who knew? Besides everybody. But have we as writers thought through what this means?

Kintsch and van Dijk (you can’t beat the Dutch as academics; in my experience, they stand a half a sliced door above the rest) suggest that this is also true at higher levels: at the level of the paragraph or, in editing terms, at the structural level.

This is the appeal of genre writing. If writing is a tool to communicate, genre writing is the best writing, because the predictability allows us to dispense with the more mechanical parts of reading, and concentrate on the meaning.

If we are reading a medical paper, for example, that is following the conventions of that form, we can extract what we need efficiently. Or a technical manual; or a news story. We can read it at a higher cognitive level; less of our attention needs to be occupied by annoying little individual words and letters and sentence constructions.

This is the opposite of what most writers, most editors, and most writing instructors currently profess. Recall George Orwell’s famous advice, in “Politics and the English Language”: “Never use a word or phrase you are accustomed to seeing in print.” We look down our bespectacled noses at genre writing. Genre writing is for hacks and dummies. Romance novels, cowboy stories, detective novels, comic books. Pulp fiction.

There’s a collection online, at the Internet Archive.



But myths are also highly generic—more so that these modern forms. And myths express the deepest thoughts of most cultures. Poetry is more generic, has more rules, than prose; Shakespeare preferred the sonnet, a highly mannered medium. And he was a decent writer. Classical Greek tragedy, surely as deep as any writing, followed strict rules approaching a ritual performance, Aristotle’s “three unities.” For a more prosaic example, philosophical writing is always concerned with clearly defining terms, and then using them consistently. Each philosophical essay may amount to its own genre, but it follows strict rules so that the thought is not obscured by any unnecessary novelties.

That heavily generic writing also works for low-level readers simply shows that its communicative value is absolute. For the marginally literate, or for children listening to a fairy tale, it works for all the same reasons that it works with Aristotle and Shakespeare: it allows them to assimilate the information efficiently, to participate in the story or the emotion or the idea, without getting bogged down by the mechanics of reading, in which they may be unskilled.

And for all the rest of us, generic writing is the most enjoyable, for exactly the same reason. We can get fully engaged in the story, and with our own imagination, without being distracted.

Introducing some unnecessary novelty is like letting the boom microphone appear in the shot; it kills the willing suspension of disbelief.

Orwell is close to having a point, with his cliché against cliché. The problem is not the use of a stock, familiar phrase. The problem is that, when a phrase becomes too familiar, it starts being resorted to unthinkingly, and so without meaning or even incorrectly. That is what grates, and what impedes communication. Every night is not “a dark and stormy night.” But if you want to tell the tale of a haunted house, then it ought to be.

Every once and again, some writer comes out with something generic and good, violating all the academic norms by following all the norms, and makes a big splash. That’s what JK Rowling did with Harry Potter. That’s Stephen King. That’s JRR Tolkien and Lord of the Rings. That’s Star Wars; that’s Indiana Jones. These do not experiment with or violate norms, or treat them ironically; they follow them well. And readers appreciate it.

For a narrative, genre allows us to enter more fully into the fully imagined world.

The fact that “sophisticated,” “serious” writers do not write this way goes a long way towards explaining why reading has become less popular. We have forgotten what good writing is, and are instead self-righteously scribbling inferior stuff, interesting only to other writers. Good writing is, by definition, what is easy and enjoyable to read. 



We have stumbled into this because, beginning at about the start of the 20th century, certainly by the 1920s, we came to idolize science as the crown and measure of all things. Accordingly, we got the notion that good writing should be like science, or like technology. James Joyce declared himself “the greatest engineer who ever lived.” Strunk and White compared an essay to a machine.

So literature should, like technology, be undergoing constant improvement. It must not rely on the tried and true. It must, like science, always be “experimental.”

Art does not work like that. That makes as much sense as inventing your own alphabet. Experiments might be useful in the writer’s private study, or among artists, but art as a whole does not progress. It is tied to eternal truths, eternal truths of human nature, and eternal things do not change. The tools of communication are relatively incidental, and the only issue is that they are clearly comprehended by both author and audience. There is a point at which that cannot be improved upon, and it can never be improved upon unilaterally. “Experiments” cannot work in actual communication, because any unexpected novelty reduces communication for the reader.

There may be times at which you want to inhibit communication in order to make a point; to jolt the reader out of a familiar and false way of thinking. But this will be the exception, not the rule.

James Joyce is a magnificent writer in detail. Nevertheless, he is unreadable.

Genre writing is the way to go.


Friday, September 30, 2016

Who Won?




Strange about that debate. All the common taters said that Trump lost badly. And I thought so too. Then the snap polls came in. They were just as strong the other way. They sll say he crushed it.

Okay, they weren't scientific. They could be manipulated. Still--polls from MSNBC, Time magazine. Hard to believe Trumpites are so dominant among computer geeks without being dominant in the general population. The well-educated and the young are not an obvious Trump demographic.

This might, of course, be an expression of enthusiasm, not numbers. But then, that too bodes ill for the Democrats. Who is likely to turn out to vote?

So I listened again, and I think I may see why. By conventional debating rules, sure, Clinton dominated. She had all her talking points ready. But Trump dominated her on the ancient and vitally important, but generally overlooked, matter of rhetoric. Political commentators are interested in policy. But without that interest, the rest of us are naturally, spontaneously, more impressed by rhetoric. We come away with a general tone of the matter. That is why it has been a traditional object of study.

Most of what Clinton actually said was tiresome cliche, the sort of boilerplate phraseology any good writer knows to avoid. The kind of stuff well-calculated to put your audience to sleep. Stuff we have all heard before, election after election. Much of it designed to obscure a point rather than to make it clearly.

I started to take notes. Especially early in the debate, there seemed to be one of these in almost every line.

  • Wealthy pay their fair share;  meaningless--what is "fair"? But who van be opposed to "fairness"? 
  • Close the corporate loopholes;  again meaningless. What counts as a "loophole"? And haven't politicians been promising to do this for generations? And yet you say there are still " loopholes"? 
  • trickle down economics -- nobody on either side has ever believed in "trickle-down economics." But it sounds good, which is to say, bad. Classic straw man.
  • Grow the economy -- sure. Who's against that?
  • We just have a different view - meaning what? Just sounds thoughtful
  • I understand that - meaning what? Just sounds thoughtful
  • Invest in the middle class - why the middle class? Because nearly everyone sees themselves as middle class. If the majority saw themselves as lower class, or upper class, she would no doubt be investing in them. 
  • Wall Street - a bogey man. A faceless entity, so safe to demonize.
  • Grow the economy - surely a radical proposal. Who's against? What does saying you will do this matter, since everyone says they will do this?
  • Clean energy - clean sounds good, dirty sounds bad, but otherwise open to any arbitrary definition.
  • Power every home - and why wouldn't you power every home?
  • Get the economy really moving again - really. How dare she? Doesn't she fear the backlash?
  • Building on the progress we've made over the past eight years
  • I've tried to be very specific -- a good way to dodge giving any specifics.
  • Get the economy going again
  • Hold people accountable -- again, who is against this? Yet up to now, we have not bothered to do it? Yikes" Who has been in power recently, then? 
  • Robust set of plans - plans are always robust. But the term is meaningless in this context.
  • Not add a penny to the debt
  • Paid their fair share
  • Streamline
  • They are saying, "hey!"
  • Rebuild the middle class
  • Investing in the middle class
  • It was a mistake, and
  • I take responsibility - this line echoes Jack in Lord of the Flies. It is a way to avoid responsibility by paying it only lip service.
  • Commonsense gun regulation - gee, can't really be against common sense, can we? 
  • In our great country - obligatory pander to everyone
  • All of us need to be asking hard questions - ooh. Makes her sound tough. Without committing to anything.
  • Unintended consequences 
  • Communities need to come together to do what will work - Meaningless phrase. Why wouldn't they? Haven't they? 
  • Faith communities
  • Racist birther - sounds tough, hurled at Trump, but nowadays everyone and everything is declared to be " racist," so it only means disagreement and an attempt to avoid debate.
  • We are not going to sit idly by - obviously not a Buddhist, then. Impressive.
  • We are going to have to make it clear - good idea. How novel. Why not start tonight? 
  • The Russians need to understand that - an easy assumption that they do not. That's a pretty facile explanation. Im sure everything would have worked out better if Hitler had understodo he was not supposed to invade Poland, too.
  • I have put forth a plan to defeat ISIS - why wouldn't you have? Your running for president
  • I think we need to do much more - so why haven't we? Why haven't you?
  • We have to be cognizant of the fact that - sounds so intelligent. But if we know we have to know what we know, we know.
  • We've got to work more closely with our allies - Why didn't anyone think of this before? 


All political boilerplate, empty of real meaning and certainly empty of impact. Just all the clever words. Intrinsically deceitful, lacking in vision of any kind, and insulting to the electorate. This kind of thing might have worked in the past, when people heard less of it. With information now ubiquitous, people are beginning to notice that they've heard it all many times before. You can' t even fool all of the people some of the time any more.

Trump, by contrast, for all his logical incoherence, his incomplete sentences, used words we are not used to hearing in politics, words with meaning and emotional impact:

  • Stolen
  • Firing
  • Sad
  • We cannot do it any longer
  • You're wrong
  • We have to stop them from leaving
  • That was a disaster
  • You can't do what you're looking to do
  • Devastation
  • A disaster
  • Money back
  • Big fat ugly bubble
  • Ripped off
  • A third world country
  • The worst of all things has happened
  • You walk down the street you get shot
  • Abused and used
  • Knock the hell out of ISIS


They were truthful in the way that a good novel is truthful--vivid, true to life. Real words as might be spoken by real people to talk about real things.


At the same time, he was railing against just the sort of politics-as-usual Clinton had neatly set herself up as an example of:

  • Bureaucratic red tape
  • Red tape
  • Regulations
  • Typical politician
  • All talk, no action
  • Political hacks


It had to be devastating.

What is certain is that Trump has uncommonly good skills, or instincts, as a rhetorician. What is at least as evident is that Hillary Clinton has no skills and no sense here.

And, as it happens, this is crucial to success as a president.


Wednesday, September 23, 2015

Class and Class




Modern Times
The public schools transparently do not teach us what we need to know to be successful in life. This has to be deliberate, since the private schools to which the rich send their scions almost always do.

The first thing you really need to get somewhere, in any field, is training in rhetoric. This may sound fancy and arcane: if you prefer, call it “salesmanship.” Same thing. Warren Buffet, who did not benefit from a private school education, claims that he learned everything he needed to know for business success, not in college, but by taking a Dale Carnegie course. You have to be able to persuade, one on one or before an audience, and there are known rules and techniques for doing this. Why shouldn't everyone learn them?

For current examples of the power of rhetoric, consider how effective Carly Fiorina and Donald Trump have seemed in the ongoing presidential stakes in the US. They may or may not have had formal training in rhetoric—Trump, having been a private school kid, almost certainly did—but their business success was necessarily built on special talents in this regard, and these talents show through on the political stage. They may be outsiders to politics, but their ability to sway an audience has been honed in boardrooms and in presentations to employees. Steve Jobs is another great master of the craft.

Is there something disreputable about all this? Only if it is not guided by moral principles. Any good pastor, too, must develop skills at rhetoric. That's what gave us Mike Huckabee.


Early assembly line

The second thing you need is parliamentary procedure. If that sounds fancy, try “how to run a meeting.” As per Robert's Rules, or Bourinot's Rules of Order. Without this, it is impossible to organize others to get anything done. It therefore seems quite sinister not to teach students at high school age how meetings work; it seems to deliberately exclude them from power. While that might make school administrators' lives easier, the lack of knowledge of proper procedure is therefore endemic in our organizations, public and private. The price we pay for this is appalling. People commonly come out of meetings not knowing what, if anything, has actually been agreed upon, and certainly without a sensed moral commitment to do anything. As a result, usually nothing gets done. Businesses atrophy, and democratic politics tend not to work.

The third thing you need is some knowledge of fair debate. Everyone should be able to recognize and explain the classic logical fallacies. Without this, for all practical purposes, you cannot think. If you cannot think for yourself, you are too easily led. You can be taken in by any unprincipled party. Or you can be pushed around. Debating skills are like intellectual martial arts.

Public schools claim all the time that they want to teach their students how to think, to foster “critical thinking skills”--which lie is why I feel obliged to call this subject “debate” instead of “critical thinking skills.” Because schools commonly conceal under that latter title its opposite, indoctrination in approved political positions. “Debate” at least implies that, as standard practice, two contrary positions are both examined on equal terms, by the same objective criteria.

The fourth thing you need, and are systematically not taught, is mnemonics. How to remember is, quite simply, how to learn, and it is deliberately suppressed in public schools. The term blatant malpractice comes to mind. The reasoning commonly given is that memorization is simply and purely mechanical. Very well; if so, so is mathematics. So is being able to read.

New model assembly-line school, 1913.
 
But it is not so. Properly used and properly understood, mnemonics involves the development of the imagination. It is a fundamentally creative activity. And if you are going to go on to study medicine, or law, or science, or anything at all, you are going to need it.

The fifth thing you need is cultural context. That is, you need to know the basic history of your culture, and its important cultural milestones, as understood by the upper classes. Without these, you are effectively excluded from the conversation at these higher levels, because, as E.D. Hirsch has demonstrated, it is largely written and spoken in a cultural code based on such shared knowledge. Perhaps it is wrong that this is so. Perhaps not; some ideas are probably too complex to express except through allusion. Nevertheless, either way, this is so. You need to be aware of at least the plots of the most important pieces of literature, and at least the outline of history. You need to know the choicest quotes from Shakespeare and from a variety of other important figures. Without them, you are going to miss all the allusions. Reading, perhaps you can now Google it. Speaking, you cannot. In any case, terms like “sour grapes,” “Pharisee,” “Pyrrhic victory,” or “Orwellian” tend to be too complex in their implications to be quickly picked up on the fly.

It is telling, surely, that the public schools are currently systematically removing history and canonical literature from the classrooms.

So there you have it: the five essential high school subjects. Rhetoric, parliamentary procedure, debate, mnemonics, and cultural literacy. I add theology and ethics for any religious school, and all schools should be religious on principle. Other stuff is window dressing, and I include science and math. There is probably not the time for this. The “three R's” should be under their belts by this time. They need now to finish this basic platform. Specialization can be left to the tertiary level. As has often been observed, most people never need to use either the math or the science they learn in high school.

Next question: why are the public schools systematically failing to educate students in what they most need to know? Individual reasons are given for cutting out this and that, but it all adds up to something that looks like a deliberate attempt to keep the average student down. And that is because it is.

The “progressives” of Woodrow Wilson's time, back in the early years of the assembly line, saw the new efficient factory model as the ideal model for education as well. No more one-room school houses. They decided the public schools were there to produce the little cogs and willing wheels needed by industry. We simply did not need a nation of leaders. Best not to let the peons think above their station. This tradition is continued, energetically, in the current fetish for STEM education (science, technology, engineering, math). These things will earn you a good pay packet, sure, for a few years or maybe more, but not a seat in the boardroom. The tradition is also well entrenched in the growing fetish for the idea of “efficiency” in education, and for clear, measurable results. Teaching must be a “science.” Except, of course, for their own kids.

It may well be true that we only need so many leaders. I frankly doubt that. My impression is that we are training too few. As globalization and automation increase, leadership may be the only career available. On the other hand, if so, these leaders ought not in a democracy be selected by right of birth. Every child who shows the capacity for it ought to be educated for potential leadership, and let the best man or woman win. The society as a whole would benefit.

Confucius had it right. “A gentleman,” he observed, “is not a tool.”