According to CP, the Canadian government is planning a new drive to convince “highly-skilled” Canadians living and working abroad to return home.
Unfortunately, the plan seems to simply involve ads run in the media worldwide.
The Liberal government has a fondness, after all, for ad companies.
But is it likely to work?
Highly skilled probably means well-educated. What is an ad going to tell them about the advantages of Canadian life that they do not already know?
According to government figures, seven percent of Canada’s most educated now work abroad: 500,000 Canadians. Among developed countries, only Sweden and France have more high-end expatriates.
As a result, we are forced to bring in more immigrants to make up the loss.
But why are so many Canadians eager to get out?
One obvious answer: we are overtaxed. That would explain Sweden as well.
Another, as I have noted in this blog, is the repressive Canadian political climate.
Another, no doubt, is winter.
Another is the boredom and loneliness of Canada’s vast distances.
Is a newspaper ad going to change any of this?